clients

"Pamela worked closely (albeit remotely) with The Innogrowth Group to develop a compelling China brand strategy for major global skincare brand. She wrote clear and focused concepts for our research, helped shape the guides for the focus groups and was involved in analysing the research output. She worked with us to really hone in on the key insights that the client needed to successfully position itself in the Chinese skincare market. "

"I enjoy working with Pamela as a workshop moderator. Her extensive, cross category experience, strong strategic background and engaging personality, mean you are in safe, experienced hands, as well as being able to have fun in the process. "

"A massive thank you and well done for herding the cats. I could see a real transformation from reluctant stakeholders to being fully on board at the end of the (debrief) call. You knew the segments insight out and could speak from a place of authority. This is a really fantastic piece of work, and everyone could tell that you put your heart into this. Well done for not only completing the task in hand, but also for helping to manage our stakeholders and bringing them along the journey. Not to mention the fun we had along the way."

"Pamela is a fantastic qualitative researcher. Professional, experienced, creative, and always goes beyond what has been asked. I have worked on countless projects with Ichor, and Pamela has always delivered insightful, actionable findings. On top of that, she is a joy to work with - a true team player."

"Pamela and the team at ichor are an absolute pleasure to work with, their energy, enthusiasm, and focus on delivery made my project run effectively, efficiently and felt like a real team effort. They have expertise with heart and purpose!"